The Mind Wins

The Mind Wins

why work with me?

Because I don’t just make things look good, I make them work. I create work that can be sold, that converts, that earns. Not just something that launches, but something that performs.

I bring direction when things are unclear, judgment when options are endless, and taste when it matters most. Nothing is accidental. Every detail is intentional.

I think like a designer, but also like a business owner, because I’ve built things


myself, and I know what’s at stake. I don’t just create, I help teams create better.

I use the tools, but I’m not led by them. AI accelerates the process, but it doesn’t replace thinking. That’s where I come in.

I care about what works, what lasts, and what earns its place, because if it doesn’t perform, it doesn’t belong.

I’m Jørgen Winsnes, a designer based in Norway. I create—constantly. It’s how I think. It’s how I move. Former founding partner and design director at Good Morning. Over 100 awards—not for decoration, but for work that works. Now Head of Design at Club.co. Creating across branding, animation, and UX—work designed to last. Tools evolve. AI accelerates. But great design still relies on direction, judgment, and taste. My mind creates—so I’m never obsolete. I don’t follow tools. I orchestrate them. Because when design wins, tools are just instruments.

I’m Jørgen Winsnes, a designer based in Norway. I create—constantly. It’s how I think. It’s how I move. Former founding partner and design director at Good Morning. Over 100 awards—not for decoration, but for work that works. Now Head of Design at Club.co. Creating across branding, animation, and UX—work designed to last. Tools evolve. AI accelerates. But great design still relies on direction, judgment, and taste. My mind creates—so I’m never obsolete. I don’t follow tools. I orchestrate them. Because when design wins, tools are just instruments.

I’m Jørgen Winsnes, a designer based in Norway. I create—constantly. It’s how I think. It’s how I move. Former founding partner and design director at Good Morning. Over 100 awards—not for decoration, but for work that works. Now Head of Design at Club.co. Creating across branding, animation, and UX—work designed to last. Tools evolve. AI accelerates. But great design still relies on direction, judgment, and taste. My mind creates—so I’m never obsolete. I don’t follow tools. I orchestrate them. Because when design wins, tools are just instruments.

Where Experience Wins

Where Experience Wins

Club.co

Head of design

Working with startups and small businesses to create strategic brand identities that help them stand out and connect with their customers.

2022 - now

Club.co

Head of design

2022 - now

Good Morning Naug

Design Director

Collaborated with senior designers on brand identity projects for clients across food & beverage, tech, and retail industries

2021 - 2022

Good Morning Naug

Design Director

2021 - 2022

Good Morning

Design Director/Creative Director

Collaborated with senior designers on brand identity projects for clients across food & beverage, tech, and retail industries

2021 - 2022

Good Morning

Design Director/Creative Director

2021 - 2022

Soulpolice

Senior Design Freelance

Supported the design team with social media graphics, print materials, and brand guideline development

2021 - 2022

Soulpolice

Senior Design Freelance

2021 - 2022

Soulpolice

Senior Design Freelance

Supported the design team with social media graphics, print materials, and brand guideline development

2021 - 2022

Wildmedia

Freelance Designer

Supported the design team with social media graphics, print materials, and brand guideline development

2021 - 2022

Wildmedia

Freelance Designer

2021 - 2022

Wildmedia

Freelance Designer

Supported the design team with social media graphics, print materials, and brand guideline development

2021 - 2022

Yes, Creativity Wins

Tools evolve.
Design endures.

Design Director
Brand, Product & Experience

© 2026

All rights reserved

Yes, Creativity Wins

Tools evolve.
Design endures.

Design Director
Brand, Product & Experience

© 2026

All rights reserved

Yes, Creativity
Wins

Design Director
Brand, Product & Experience

Tools evolve.
Creativity endures.

© 2026

All rights reserved