Braastad Cognac
A Story Worth Savoring
Project type
Website
Year
2014
Client
Braastad Cognac
My role
Design Director / Senior Designer
Braastad Cognac is produced at Château de Triac in Petite Champagne, France, by the House of Tiffon. The goal was to translate this heritage into a digital experience.
My role
Led the visual experience design end to end.
Defined structure, flows, and wireframes.
Set direction with the agency and worked closely with developers to ensure a seamless result.
Problem
Cognac is complex.
Most websites focus on appearance.
Without context, the product is hard to understand.
Insight
The product only makes sense through its making
Solution
A full-screen, narrative-driven experience structured around production
What happens in France defines the pace and what is revealed
The interface is reduced to essentials
Motion is restrained
Imagery and film carry the proof
Not a catalog
A controlled experience
Experience
Users don’t browse
They move through the process
From place to craft to product
Each step adds meaning
Impact
Awarded globally
Best food and beverage website of the year
Still live today
Key Insight
Context is the product
