Landkreditt Rebrand
Making a different kind of bank visible
Project type
Rebranding
Year
2021
Client
Landkreditt
My role
Lead Brand Designer
Landkreditt is not a typical bank. It is customer-owned, built for long-term value, and designed to return value rather than extract it. That is a strong position. It just wasn’t visible.
My Role
I led the design of the new brand identity, working closely with brand strategy and marketing leadership. The scope included the logo and symbol system, the visual identity, motion principles, and rollout across touchpoints.
The problem
From the outside, Landkreditt felt outdated and niche — often reduced to a bank for farmers. From the inside, it was efficient, competitive, and highly trusted.
A different bank was being perceived as a generic one.
People didn’t reject it. They didn’t consider it.
The insight
This wasn’t a brand problem. It was a translation problem.
Landkreditt works differently, but that difference wasn’t legible. People don’t switch banks because they trust them. They switch because they understand them.
Before → After
The original logo communicates through illustration. It combines sun, land, and movement to describe origin and context.
The new logo communicates through structure. It is built on a geometric system that expresses how value is created over time.
The difference is not complexity, but clarity.
The old logo tells a story.
The new one shows a system.
The move
The brand needed to feel relevant in a modern context.
Not by following trends, but by making the underlying logic visible.
The focus shifted from describing what Landkreditt is, to expressing how it works.
The idea
Growth became the core idea, but not as speed or scale.
Growth as accumulation.
Growth as stability.
Growth as something shared.
A bank where growth is shared, not extracted.
The system
The identity is built as a system that reflects how Landkreditt works.
Growth is continuous, structured, and shared. Circular forms express accumulation over time, while a shared grid ensures everything follows the same logic. The visual language stays calm and predictable, reinforcing stability.
Color connects to value creation. Green anchors the system in land and foundation. Yellow represents energy and return.
The symbol
The symbol is a direct expression of this system.
It grows from a single element through a sequence of segments, each following the same structure. Every addition builds on the previous one, creating a complete and connected form.
The logo is not a standalone mark.
It is the system in its most compressed form.
