Building large Saas

project overview

Kernel House is an independent publishing house focused on contemporary fiction and creative non-fiction. I created a bold, modern editorial identity with retro-inspired typography and illustration style that makes their books instantly recognizable and collectible.

project type

brand identity

year

2024

my role

Brand & Packaging Designer

client

Club

Because I don’t just make things look good, I make them work. I create work that can be sold, that converts, that earns. Not just something that launches, but something that performs.

why work with me?

myself, and I know what’s at stake. I don’t just create, I help teams create better.

I use the tools, but I’m not led by them. AI accelerates the process, but it doesn’t replace thinking. That’s where I come in.

I care about what works, what lasts, and what earns its place, because if it doesn’t perform, it doesn’t belong.

why work with me?

myself, and I know what’s at stake. I don’t just create, I help teams create better.

I use the tools, but I’m not led by them. AI accelerates the process, but it doesn’t replace thinking. That’s where I come in.

I care about what works, what lasts, and what earns its place, because if it doesn’t perform, it doesn’t belong.

other projects

other projects

other projects

Yes, Creativity Wins

Tools evolve.
Design endures.

Design Director
Brand, Product & Experience

© 2026

All rights reserved

Yes, Creativity Wins

Tools evolve.
Design endures.

Design Director
Brand, Product & Experience

© 2026

All rights reserved

Yes, Creativity
Wins

Design Director
Brand, Product & Experience

Tools evolve.
Creativity endures.

© 2026

All rights reserved