Club MyClub
project overview
Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.
project type
Complete Brand Identity
year
2023
my role
Lead Designer
client
Scoop & Roll - Austin ice cream shop
Because I don’t just make things look good, I make them work. I create work that can be sold, that converts, that earns. Not just something that launches, but something that performs.
why work with me?
myself, and I know what’s at stake. I don’t just create, I help teams create better.
I use the tools, but I’m not led by them. AI accelerates the process, but it doesn’t replace thinking. That’s where I come in.
I care about what works, what lasts, and what earns its place, because if it doesn’t perform, it doesn’t belong.
why work with me?
myself, and I know what’s at stake. I don’t just create, I help teams create better.
I use the tools, but I’m not led by them. AI accelerates the process, but it doesn’t replace thinking. That’s where I come in.
I care about what works, what lasts, and what earns its place, because if it doesn’t perform, it doesn’t belong.
