Arctic Securities
project overview
Lemon Drop started as a weekend farmers market stand and needed a brand that could grow with them into bottled drinks and merchandise. I developed a casual, lifestyle-focused identity with a clean logo perfect for everything from bottle labels to hats, using warm colors that match the feeling of ice-cold lemonade on a hot day.
project type
Brand Identity & Positioning
year
2025
my role
Brand designer
client
lemon drop
Because I don’t just make things look good, I make them work. I create work that can be sold, that converts, that earns. Not just something that launches, but something that performs.
why work with me?
myself, and I know what’s at stake. I don’t just create, I help teams create better.
I use the tools, but I’m not led by them. AI accelerates the process, but it doesn’t replace thinking. That’s where I come in.
I care about what works, what lasts, and what earns its place, because if it doesn’t perform, it doesn’t belong.
why work with me?
myself, and I know what’s at stake. I don’t just create, I help teams create better.
I use the tools, but I’m not led by them. AI accelerates the process, but it doesn’t replace thinking. That’s where I come in.
I care about what works, what lasts, and what earns its place, because if it doesn’t perform, it doesn’t belong.
