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project overview

Peak Performance creates science-backed supplements for serious athletes, but their old packaging looked cheap and hurt sales despite excellent product quality. I developed a bold, modern identity with strong typography and color-blocking that makes each product instantly recognizable and feels as premium as what's inside.

project type

Packaging Design & Brand Identity

year

2024

my role

Brand & Packaging Designer

client

peak performance

Modern sports supplement packaging tubes with bold typography and color-block design
Modern sports supplement packaging tubes with bold typography and color-block design

Because I don’t just make things look good, I make them work. I create work that can be sold, that converts, that earns. Not just something that launches, but something that performs.

why work with me?

myself, and I know what’s at stake. I don’t just create, I help teams create better.

I use the tools, but I’m not led by them. AI accelerates the process, but it doesn’t replace thinking. That’s where I come in.

I care about what works, what lasts, and what earns its place, because if it doesn’t perform, it doesn’t belong.

why work with me?

myself, and I know what’s at stake. I don’t just create, I help teams create better.

I use the tools, but I’m not led by them. AI accelerates the process, but it doesn’t replace thinking. That’s where I come in.

I care about what works, what lasts, and what earns its place, because if it doesn’t perform, it doesn’t belong.

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other projects

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Yes, Creativity Wins

Tools evolve.
Design endures.

Design Director
Brand, Product & Experience

© 2026

All rights reserved

Yes, Creativity Wins

Tools evolve.
Design endures.

Design Director
Brand, Product & Experience

© 2026

All rights reserved

Yes, Creativity
Wins

Design Director
Brand, Product & Experience

Tools evolve.
Creativity endures.

© 2026

All rights reserved