Predictable Revenue by Design
project overview
I led the end-to-end development of a progression-based loyalty system — partnering with CEO Thomas Adams to shape the concept, value model, and system logic, while directing platform architecture and user experience to drive measurable growth and predictable revenue at scale across brands.
project type
Concept, Platform design, App design, Animation
year
2025
my role
Head of Design / Senior Designer
client
Club.co
problem
Brands relied on unstable segmentation, driving short-term activity but little retention, inconsistent revenue, and no compounding value.
Solution
I introduced Club Levels — a progression-based system that replaces static segments with continuous value growth.
Users move through levels by purchasing, selling, or creating — unlocking increasing rewards, higher commission, and stronger incentives over time.
Execution
I defined the value model, progression logic, and incentive structures, translating business goals into a scalable system across both platform architecture and product experience.
Impact
Increases lifetime value and repeat behavior
Scales revenue through user-driven distribution
Creates predictable revenue streams
Aligns incentives between users and brands
Key Insight
Progression turns activity into predictable growth.
